Since 2016 was mobile commerce’s breaking year with the share of mobile commerce exceeding 40%, in total e-commerce revenues; the fastest growing retailers are the ones catching customers on every channel with their responsive web sites and mobile applications.
Customers interact with brands from different touch points and they feel more secure when they reach consistent information on each channel. Therefore brands need to be with the customer throughout the entire customer journey and understand the customer’s status and what customer is aiming for. In this whitepaper, you will see how consumers use their mobile phones during their customer journey and how mobile is being used in retail, with numbers. Download our whitepaper and see some Inomera tips on how to provide a consistent experience to your customers and how to build an omni-channel strategy with Inomera omni-commerce solutions.